Congratulations Tina Burford on her Appointment!

Current Vice President & General Manager of Mt. Hotham, Tina Burford, has been appointed Senior Director of Skier Services at Park City, the largest ski resort in the United States. This is an incredible move for one of APSI's own! Tina was heavily involved with the APSI for much for her career working as a senior Trainer/Examiner through the 90s, attending INTERSKI as an APSI National Team member at the 1995, Japan INTERSKI and the 1999 Norway INTERSKI, and more recently holding a position on the APSI Board of Management as the SRA (formerly ASAA) representative.

Tina Burford has been a long-time leader in the ski industry with a career spanning more than four decades with 32 years at Perisher, including as the resort services director and two years at Mt. Hotham as the Vice President and General Manager. During Tina’s time at Mt. Hotham, she was instrumental in revitalisation efforts across the resort, including reimagining the overall resort experience and the Snowsports School experience. Specifically, she led the redesign and relocation of the Kids Snowsport School to enhance the beginner and family experience with a fresh indoor space and new dedicated learning areas on snow. At the same time, she and her team successfully repurposed the former learning space to implement a progression-focused terrain park and freestyle zone for resort skiers and riders.

The move opens up the opportunity to strengthen alignment of Vail Resorts’ Victorian resorts with dual-resort leadership by Falls Creek’s Vice President & General Manager Richard Phillips, who will take the lead at both resorts from September 14.

Richard has led the team at Falls Creek for nearly 6 years and has more than 25 years of experience in the ski industry in Australia, including former roles in sales and marketing at both Perisher and Thredbo. During his time at Falls Creek, Rich has developed strong partnerships with the local community, which are critical to resort operations and the success of the resort as a winter destination. He has also been a strong advocate for improved snowmaking on key areas of terrain at Falls Creek to improve access to lodging and village services, enhancing the resort and guest experience.

       

Left: Tina Burford   |   Middle: APSI National Team 1995, Japan   |   Right: APSI National Team 1999, Norway

 

Richard Phillips, Falls Creek’s Vice President & General Manager