Keith Jeffers

APSI Vice President

Are you currently a snowsports instructor, or have you been one in the past? If yes, how long have you been instructing, over what time period and where?

I am currently an instructor at Thredbo and have been there for 14 years. I've also held leadership roles at Thredbo, including Group Lesson Supervisor and Snowsports Winter Operations Manager, as well as working as an Alpine Trainer and Adaptive Trainer for in-house training at Brighton Resort, Utah.

 

What is your favourite part about being involved in the snowsports industry?

Sharing my passion for the mountains and snow sports with guests, and seeing them enjoy it just as much. Watching kids progress over the years into amazing skiers — some even go on to become instructors themselves. Seeing families enjoy quality time together on their holidays. And through the adaptive programme, making a real difference for guests with disability, watching them enjoy the mountains just as much as anyone else. From a trainer's perspective, it's also incredibly rewarding to watch instructors develop their skills and grow into seasoned professionals.

 

How long have you been involved with the APSI and what inspired you to join the Board?

I've been a member of APSI since 2012. More recently, I've been encouraged to participate further in the administration and strategy of the organisation. I believe my skills will help guide APSI into the future, building on the excellent work of my predecessors.

 

What is your professional background outside of snowsports?

Outside of snow sports, my background includes service as RAAF aircrew, followed by executive-level roles in Federal Government management and CIO-level leadership in private industry. I've also worked in risk and compliance management within the tech industry, spent time as an adult educator in technology and project management, and had prior board-level involvement with the Australian Water Ski Association.

 

What is one thing you think members might not know about what the Board or APSI does?

Building pathways for instructors to improve their skills and make a genuine career out of teaching snow sports. Beyond that, the Board's core role is ensuring the long-term viability of APSI — the strategic and financial work that keeps the organisation strong for the future.

 

What is one thing you hope to contribute or achieve during your time on the Board?

I hope to strengthen APSI's long-term stability by building clearer pathways for instructor development, supporting the financial sustainability of the organisation, and progressing gender equity, diversity, and inclusivity across the snow sports industry — ensuring APSI remains strong and relevant for the next generation of instructors and members.

 

Is there anything else you would like to add or share with the APSI membership?

I'm honoured to have been elected to this role, and I look forward to working hard alongside the other Board members and the general membership to build on the improvements already made within the organisation.